Program No. 19
Write copythat sells
Eight modules on direct-response copywriting, in the order you write: research, the angle, headlines, the body, the offer and close, the formats, then editing with AI. You finish by rewriting your own live copy.
Who this is for
Your offer is good and your copy is not
- You write your own pages, emails and ads and they do not convert the way they should.
- You want the method behind copy that gets a response.
- You want worksheets and swipe structures you can reuse on every launch.
- You want to brief AI on copy and know when the draft is good.
What is inside
Eight modules, in the order you write
26 lessons and 9 worksheets, built so you can apply each module to a page, email or ad you already run.
What copy is for
Who you are writing to, the single idea you are selling and the action you want, plus the five levels of awareness that decide where your copy starts.
Research
Voice of the customer, the pains, desires, fears and objections behind a purchase, and a map of your market. Two worksheets.
The angle and the big idea
What an angle is, the mechanism that makes your offer believable and a promise you can keep. The angle builder worksheet.
Headlines and leads
The headline's only job, twelve headline shapes and leads that pull the reader in. A headline bank and a lead builder.
Body copy
Structure, bullets that sell, proof and objections, with a bullet builder and an objection map.
Offer and close
The offer as part of the copy, risk reversal and the close, with the offer-in-five-lines worksheet.
Formats
The sales page, email, ads and video scripts, with swipe structures for each.
Editing and the AI workflow
The edit checklist, writing with AI without sounding like AI, and the capstone: rewrite your own live copy.
How it works
From access to your own copy
Get access
Check out once and the full program opens in your members area straight away.
Work the modules
Go through the eight modules at your own pace and fill in each worksheet as you go.
Rewrite your live copy
The capstone: take a page, email or ad you already run and rewrite it with the edit checklist.
The offer
Copywriting Mastery
One payment. Instant access to all eight modules on direct-response copywriting.
- 8 modules and 26 lessons, research to close
- 9 worksheets, from the voice-of-customer bank to the edit checklist
- Swipe structures for sales pages, email, ads and video scripts
- A capstone where you rewrite your own live copy
- Instant access after checkout
Questions
Before you decide
What does it cover?
Eight modules: what copy is for, research, the angle, headlines and leads, body copy, offer and close, formats, and editing with AI. 26 lessons, 9 worksheets and a capstone.
Is there a VIP discount?
VIP members get their member price inside VIP.
How do I get access?
Check out once and the program appears in your members area straight away.
What comes after this?
Sales Mentoring if you want 1-on-1 help turning the copy into closed deals.
Every page you write starts here
One payment of $997. VIP members get their member price inside VIP.
